The 20th Shanghai International Fisheries and Seafood Exhibition (SIFSE) will be held from August 26 to 28, 2026 at the Shanghai New International Expo Centre. As a premier global seafood trade event, the Expo will showcase premium seafood products, attracting leading companies and professionals from across the global seafood industry.

This year, 9 Norwegian seafood companies will join at the Norwegian Seafood Pavilion, Booth B2-10, Hall W3, Shanghai New International Expo Centre, together with the Norwegian Seafood Council.

This year's participating companies:

• Andfjord Salmon

• Frøya Salmon AS

• Fram Seafoods

• Hofseth

• Lerøy Seafood AS

• Mowi

• Nordlaks

• NorCod

• Sjor AS

The 9th Global Salmon Industry Development Summit, organized by Seafood Guide, will be held from 13:00 to 17:00 on August 26 during the SIFSE. The summit convenes representatives from major global salmon-producing regions, together with Chinese decision-makers across imports, trading, and processing. Discussions will cover market insights and outlook for Norwegian salmon, the development of China's salmon consumption market, and supply chain optimization for the Chinese market.

As one of the co-organizers, the Norwegian Seafood Council will continue to support this industry exchange platform. Sigmund Bjørgo, China Director of the Norwegian Seafood Council and Paul T Aandahl, Seafood analyst at Norwegian Seafood Council will attend the summit and share market insights and outlook for Norwegian salmon.

We cordially invite our Chinese seafood industry partners to visit the Norwegian Seafood pavilion and attend the summit. Come meet Norwegian seafood companies face to face, and explore new opportunities together in the Chinese market.

We look forward to seeing you in Shanghai!